Mass Appliance Brand


The Challenge
Retailer feedback and sales at critical price points signaled a flawed product line-up. In a capital intensive business, it's critical to be smart in how you grow the brand – the right product line-up and how you equip retail sales reps with a sales pricing strategy they need to "step up" the consumer to higher price points.
The Approach
Led a rapid analysis of the brand’s product line, competitive positions, and recommended quick in-market pricing changes to better differentiate and drive step-up in features, benefits and pricing.
The Results
The optimized line-up delivered 2.9M units and increased market share .5%.


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