Leading E-discovery Software Provider

 

The Challenge
With limited resources this leading E-discovery provider of case management software needed strategic marketing leadership to improve their brand architecture and marketing execution. Targeting and deepening existing legal firms and developing new corporate accounts was our key goal.
The Approach
Brand Connectix developed overall strategic marketing plans that included a significant upgrade to their website, advanced digital targeting efforts, sales process improvement and grass roots marketing efforts. A new customer acquisition drip e-blast campaign with highly targeted Calls-To-Actions with relevant offers based on customer data was also executed.
The Results
This company grew significant new corporation accounts. We delivered a three-fold increase in lead generation while also significantly improving overall brand equity.

 

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