Leading E-discovery software provider


The Challenge
This leading E-discovery provider of case management software required the reengineering of brand positioning to better leverage a significant competitive advantage they held but never leveraged in the market place.
The Approach
Brand Connectix conducted qualitative and quantitative research, leading to a compelling, new brand architecture. We developed a differentiated corporate tagline based on two new brand pillars, and then executed all new marketing and messaging featuring the new positioning, brand benefits and competitive Reasons-to-Believe (RTBs).
The Results
This leading E-discovery in case management software provider incorporated the new brand architecture and brand messaging into strategic marketing campaigns, generating new leads and improved sales across their territories .


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