Brand Connectix is led by industry veteran Donna Samulowitz, a long time practitioner of brand building, strategic marketing leadership, and sales excellence. She started Brand Connectix to address an unmet need in the marketplace for solid results based on brand building excellence and integrated marketing and sales performance.
For over 20 years, she has enabled firms, large and small, to focus on solid ROI-based marketing execution, and the development of customer centric business plans that drive sustainable growth in revenue, profit and market share. She translates her corporate experience to be relevant and impactful for small to medium size company challenges and budgets. And her ability to positively challenge the status-quo, balance competing agendas and execute strategies that deliver value is truly a rare quality and one of her greatest strengths.
Before founding Brand Connectix, she served as SVP – Marketing & Sales for USAA Financial Services Association, Chief Marketing Officer for Erickson Living, and Executive Vice President – Chief Marketing Officer for Cardinal Health. While at Whirlpool, she drove the global customer loyalty transformation as Vice President of Customer Loyalty, in addition to leading KitchenAid’s integrated marketing team and Whirlpool’s laundry brand management group. She also managed the global marketing department for the consumer diabetes business at Roche Diagnostics, building the global market share leadership for the Accu-Chek Advantage brand. She built her foundational consumer packaged goods experience at Anheuser-Busch, developing consumer and trade promotions for the Budweiser, Bud Light and Michelob brands.
She received her Master’s Degree from Northwestern and undergraduate degree from Drake University. Beyond having served on several boards, her charitable activities include a variety of volunteer activities with the Food Bank, Women’s Shelter and Habitat for Humanity.
When she isn’t helping companies with brand building and marketing execution, she enjoys boating and hiking with her husband and two Golden Retrievers, playing golf and watching movies of all kinds.
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